Innovation & Growth Strategy for Corporate Clients
Role
LEAN GROWTH STRATEGIST
The Garage Group helps large companies innovate quickly and effectively by combining research-driven insights with hands-on workshops.
I supported both summer internship and contractor projects, using social listening, trend analysis, and design thinking to uncover consumer pain points and opportunity spaces. My work informed client workshops, strategy recommendations, and actionable frameworks that drove innovation initiatives.
A Closer Look
Supported corporate clients in identifying opportunity spaces and consumer pain points using social listening, in-store research, ethnography, trends and analog research, and translating insights into Jobs-to-Be-Done statements.
BRAND REFRESH
Conducted deep-dive research across 8+ social media platforms and industry sources to uncover emerging trends and actionable insights, synthesizing findings into concise reports.
Assisted in leading client workshops, including a week-long session with the P&G Hair Care team, translating insights into actionable exercises and frameworks for cross-functional teams.
BRAND REFRESH
Authored a professional blog introducing my work and research at The Garage Group, building early experience in client-facing communication.