prosperity marketing
Jan 2023 - Jun 2023
I founded, along with a partner, the first digital marketing agency in Santa Teresa, Costa Rica. I'd been living here for a few years and saw a gap in the market; there are a lot of big new companies coming into town and a lot of the local businesses are struggling to keep up. Without any, or very minimal, marketing efforts from local companies the odds are stacked against them. I wanted to solve two problems: bridge North American tourist agencies with local companies and help small mom-and-pop shops compete with the heavily funded new American businesses. We offered flexible and affordable prices and services in order to meet client's needs both in terms of marketing and financially.
Business Development
Leveraged design thinking tools to define the target customer, develop growth strategies, test target markets, test ad campaigns, and build the business overall. Tools such as prototyping, empathy interviews, empathy mapping, journey mapping, brainstorming, iterations, user testing and more were used in the creation of the company.
business development
Marketing Sheet
Created and designed a simple marketing sheet to be used with potential clients. This flyer contains key information such as the services we provide, basic company information and more.
The complete sheet can be viewed here.
marketing sheet
Social Media
Created and developed a digital presence on social media where we positioned the company to be a leader in the marketing and social media space. In the spirit of iterative design and failing fast, the social media strategy adapted to fit our target audience's interests and we pivoted along the way.
social media
Company Name
Naming the company was a challenge where we utilized the design thinking process. First, we defined the main services and core the company. Then I facilitated several brainstorming sessions where we converged on the top pick and continued that process until we landed on Prosperity Marketing.
company name
Brand Book
Worked to develop a clear logo and brand that embodies Prosperity Marketing. This logo combines the vision for the company with design elements to create a simple, clear and recognizable logo that is now used on all marketing assets. The brand book is the guiding visual guide for all marketing materials, resulting in increased brand recognition.