Building a Luxury Brand for an International Private Chef Company
Role
CREATIVE DIRECTION
BRAND STRATEGY
LOGO DESIGN
BRAND IDENTITY DEVELOPMENT
MARKETING COLLATERAL
Melt is an established private chef company serving clients across Europe, Latin America, and parts of the United States.
As the founders began defining a more formal brand, I led the development of Melt’s visual identity, creating the logo, brand book, and marketing flyer. The work established a refined and cohesive brand system designed to elevate Melt’s presence and support continued growth within the luxury hospitality market.
A Closer Look
Created a marketing flyer that showcases the private chef services of Melt. This was to be used to send potential clients as a quick informational piece/portfolio.There were several potential clients asking for this flyer from the Melt team so upon completion Melt had several new clients.
You can view the entire flyer here.
The Melt logo is a symbol that captures the essence of the company. I worked with the founding team and my creative team to define what the brand is at its core and iterated to create a final version they love.
BRAND REFRESH
LOGO
I worked to bring the founding team's vision to life of what the Melt brand looks like. This is a company that has existed for several years but without a brand. I created the logo, brand colors, fonts, and image guidelines.
The brand book can be viewed here.
BRAND REFRESH
BRAND BOOK