Mahalo surf club

Dec 2021 - Oct 2024

I collaborated with the founder of Mahalo Surf Club to build the company's digital presence, brand and marketing assets. I utilized customer research tools such as empathy mapping, interviews and journey mapping to design an interactive website built with both client users and staff in mind. This mobile and desktop friendly website was built with the company's growth plans in mind, so it can adapt to fit their needs in the future. I applied design thinking and agile tools to develop all marketing materials and strategy.

Website

Worked with the founder of Mahalo Surf Club to create an interactive website that showcases services, location information and team information. Recently added are the "Ask a Local Surfer" feature and soon to be added is a comprehensive blog. The website has been live since 2021 and has gone through updates to optimize the user experience and increase traffic conversions. As of December 2022, 70% of the bookings for Mahalo Surf Club have come through the website.

website

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Brand Book

Worked with the company founder to develop a clear logo and brand that embodies Mahalo Surf Club. This logo combines the owner’s vision for the company with design elements to create a simple, clear and recognizable logo that is now used on all marketing assets. The brand book is the guiding visual guide for all marketing materials, resulting in increased brand recognition.

BRAND BOOK

Flyers

Created surf lesson and surf photo marketing materials to share with partner companies, for their own promotion of Mahalo Surf Club.

FLYERS

Reports

Developed annual reports for Mahalo Surf Club, detailing insights, target customers, ad spend and more.

Email lizzieluh@gmail.com to view the full report.

Report

Paid Ads

Created and ran multiple Google Ads for Mahalo Surf Club as well as paid social ads. From Christmas campaigns to Spring Break specials, Mahalo was promoted on Google attracting customers primarily from North America and Europe. These ads were very successful in increasing bookings, so much so the Christmas special was ended early because our maximum capacity was reached.

paid ads

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Social Media

The Mahalo Surf Club social media presence was created in April of 2022 and the Facebook and Instagram accounts have steadily grown in the number of followers and engagement, all through organic media. The content (created by me) is a mix of inspirational lifestyle content and educational content, in the form of reels, photos and carousels. This account is used as a brand awareness tool with the founder’s goal of slow and steady growth.

@mahalosurfclub

social media

Business Cards

This is a physical business card for Mahalo Surf Club. Each team member has their own to promote surf classes. The QR code on the back links straight to the website where clients can view the services and schedule their classes.