Working as part of a multidisciplinary team, we reimagined how the business could grow and scale by uncovering key consumer insights, identifying core business challenges, and developing an innovative solution grounded in real customer needs.

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The project relied heavily on design thinking and creative problem solving. I conducted in-depth consumer interviews, rapidly prototyped and tested ideas, and helped translate research into strategic recommendations. Through workshops and collaboration sessions held at IDEO and Twitter in San Francisco, I gained firsthand experience applying human-centered design methods in a professional setting. Our final concept was ultimately recognized as the most creative solution in the program.