faster future
Sept 2021- Oct 2022
Faster Future is a startup consulting firm focused on innovation and technology. Previously, they only worked with the U.S. governments however, I joined the team to build and grow the corporate arm of the business. Upon joining the team, I realized that in order to be able to do what I was hired for, I needed to spend a significant amount of time researching and building systems and processes to support the business development. My job adapted to include running the marketing efforts too.
Brand Book
Worked with the company executives to define a clear brand based on the logo design already in existence. Developed and determined brand colors, fonts and use cases for imagery. These brand elements are used to this day on all marketing material and the website redesign incorporates the new/updated brand.
The full brand book can be seen here.
BRAND BOOK
Tradeshow Banners
Created display banners for in-person conferences. The key visual element was the circle graphic, which was also my creation, to assist in explaining Faster Future's innovation. Increased brand recognition and engagement at industry trade shows.
BANNERS
Display Ads
Faster Future began working with a digital marketing agency in March of 2021. Through this partnership, I worked with the agency to create targeted display ads for a geofencing campaign that took place during SXSW 2021 and a website retargeting campaign. I created an email campaign with this agency where I provided creative assets and designs. These ads were viewed by hundreds of executives attending the SXSW conference which ultimately led to new business leads.
DISPLAY ADS
Social Media
Managed all content and social accounts for Faster Future. This included content creation, copywriting, boosting posts, analyzing the data and writing reports. The brand presence was low since the full time marketing member left Faster Future when I began with the company. I developed the strategy and managed contractors to assist in the maintenance of all accounts.
SOCIAL MEDIA
Business Development
I researched, tested and developed business development processes for lead generation. I was originally asked to find leads, however the company had not identified target industries and hadn't defined a customer. So, I spent some time diving into who our customer is and tailored different ways to generate leads from there. After developing a strategy with the CEO, leads are focused on the C-Suite and key decision makers in the energy, financial and healthcare industries. I researched and set up a software system, Overloop, that helps automate part of the process for me. Leads are found through conferences, network contacts, digital marketing advertising, targeting companies hiring for innovation, and our website. Through these systems, outreach tactics and networking the first client was signed within four months of beginning this project. The client signed (under NDA) is a Fortune 500 company in the manufacturing space which resulted in several ongoing projects with them.