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Launching a Boutique Pet Brand Through Visual Storytelling
Role
MARKETING & CREATIVE LEAD
For Xolo Pet Boutique, I led the grand opening marketing initiatives, including a full photoshoot and brand launch. I created and managed their Instagram presence, developed initial branding assets, and established a cohesive visual identity to engage the local pet-loving community and position Xolo as a premier boutique destination.
A Closer Look
Directed and executed the grand opening marketing efforts for the only dog boutique in town, a tourist-heavy area, including promotional campaigns, event materials, and photography. Initial campaigns captured significant foot traffic from both locals and visitors, helping the business grow quickly enough to expand its offerings within the first year.
BRAND REFRESH
Launched and managed Xolo’s Instagram account, creating content, captions, and engagement strategies to build a loyal community and establish a consistent online presence.
BRAND REFRESH
Developed Xolo Pet Boutique’s brand elements, including logo, color palette, and visual guidelines, and produced professional photos for the launch to create a cohesive, high-end identity.
BRAND REFRESH
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