Launching & Leading the Brand Strategy for a Diabetes Startup
Role
CHIEF MARKETING OFFICER
BRAND STRATEGY & POSITIONING
WEBSITE DESIGN & DEVELOPMENT
GO-TO-MARKET STRATEGY
SOCIAL MEDIA STRATEGY
Prosperity Marketing was the first digital marketing agency founded in Santa Teresa, Costa Rica, created to support local businesses in an increasingly competitive tourism market. As international investment and larger North American brands entered the region, many local businesses lacked the marketing infrastructure to compete effectively.
Strategic Approach
I joined Rally Higher, previously Hero Glucose, at the ground floor to help shape the company’s earliest brand and marketing foundations. Brought in during the initial stages of development, I defined the brand positioning, messaging, and visual identity, helping establish how the company would communicate its mission and stand apart within the diabetes space.
My work included creating and designing the website, developing the early go-to-market strategy, and building the initial social media direction and content framework. I helped define the target audience, launch approach, lead generation strategy, and overall brand voice, creating the foundation for the company’s future rollout.
I stepped away prior to the company’s full launch due to capacity and competing commitments, but my work established the initial strategic and creative direction that the brand was built upon.