Strategic Positioning for Corporate Expansion
Role
BRAND POSITIONING
CONTENT STRATEGY
DIGITAL MARKETING
BUSINESS DEVELOPMENT
SYSTEMS BUILDING
Faster Future is a startup consulting firm at the intersection of innovation and technology. Previously focused solely on U.S. government clients, the company sought to expand into the corporate sector—an entirely new market with unique challenges and opportunities.
Strategic Approach
I joined Faster Future to lead the development and growth of the corporate arm of the business. Early work focused on research, systemization, and process design to create a scalable foundation for business development. As the role evolved, I also led marketing initiatives, translating the firm’s expertise into clear, compelling narratives, content, and campaigns that resonated with corporate clients. This combination of strategic infrastructure, brand storytelling, and targeted outreach positioned Faster Future to successfully expand beyond its government-focused roots.
A Closer Look
BRAND REFRESH
Led the development of Faster Future’s business development strategy and systems from the ground up. When I joined, the company had not yet defined its target industries or ideal customer profile, so I conducted research to identify priority audiences and shape a more focused approach. In partnership with the CEO, I established a strategy centered on C-suite and senior decision-makers within the energy, financial, and healthcare sectors.
I designed and implemented scalable lead generation processes, including sourcing through conferences, professional networks, targeted digital campaigns, website inquiries, and companies actively hiring for innovation roles. I also researched and implemented Overloop to automate outreach and streamline pipeline management.
Within four months of launching the new system, Faster Future signed its first corporate client: a Fortune 500 manufacturing company under NDA, resulting in multiple ongoing engagements.
BRAND REFRESH
Partnered with company leadership to define and formalize Faster Future’s brand, translating an existing logo into a complete identity system with brand colors, typography, imagery guidelines, and visual standards. I created the company’s first formal brand book, establishing a consistent foundation that continues to guide the website, marketing materials, and business development efforts.
As the company’s primary marketing lead, I rebuilt Faster Future’s digital presence following the departure of the previous full-time marketer. I developed the overall content strategy, managed contractors, and oversaw all social media accounts, including content creation, copywriting, paid boosts, analytics, and reporting. This work increased brand visibility and created a more consistent and professional presence across channels.
Developed trade show and campaign materials to support Faster Future’s growth into the corporate market. I designed conference display banners and created the company’s signature circle graphic to visually communicate its innovation process and differentiate the brand at in-person events.
Partnered with a digital marketing agency to develop targeted display ads, email campaigns, and geofencing efforts tied to SXSW 2021, one of the world’s largest innovation and technology conferences. Campaigns targeted executives attending the event and website visitors through retargeting, placing Faster Future in front of hundreds of senior decision-makers across more than 230 conference sessions and networking events. This work increased brand visibility, strengthened recognition at a critical industry moment, and generated new business leads
EVENT MARKETING & ADS