High-Volume Creative Execution at Scale
Role
MANAGED 11+ CLIENT ACCOUNTS
PAID MEDIA
STRATEGY & CREATIVE DIRECTION
CREATIVE PRODUCTION OVERSIGHT
CROSS-FUNCTIONAL GROWTH COLLABORATION
Led performance-driven creative strategy across a diverse portfolio of growth-focused brands, balancing speed, structure, and brand integrity.
The Challenge
Manage and deliver high-quality, performance-driven creative across a diverse portfolio of clients and industries, while maintaining efficiency, consistency, and strong brand alignment at scale. This required balancing speed and volume with strategic clarity, while improving internal systems to support growing client demands.
Strategic Approach
I led paid media creative strategy across 11+ client accounts, developing campaign concepts and messaging frameworks tailored to each brand’s positioning and growth goals. My role sat at the intersection of performance marketing and brand strategy, ensuring that creative output was both conversion-focused and aligned with each client’s identity. I also managed relationships with paid influencers and creators, integrating creator content into campaign strategy to expand reach, strengthen brand credibility, and drive performance.
A core focus of my work was improving the efficiency and scalability of creative production. I built structured workflows and high-volume testing frameworks that allowed teams to rapidly iterate on creative while maintaining quality and consistency. This included managing and directing contract designers, providing clear creative direction, prioritization, and actionable feedback across multiple concurrent campaigns.
I worked closely with clients and internal teams to translate business objectives into clear creative strategies, aligning campaign execution with broader growth initiatives such as new market expansion and location launches. By integrating performance data into the creative process, I ensured campaigns were continuously optimized based on real-time insights.
Impact
My work supported the growth and expansion of multiple client businesses, including restaurant groups scaling across the Midwest & East Coast. Through consistent, high-performing campaign execution and structured creative systems, I contributed to the successful launch of new locations and ongoing customer acquisition efforts.
Several clients expanded to 70+ locations, with one brand launching and rapidly growing a secondary concept. Across accounts, improved creative workflows and performance-driven iteration enabled more efficient campaign execution, stronger results, and sustained business growth.
