Strategic Marketing for a Growing Tourism Economy
Role
BRAND POSITIONING
DIGITAL MARKETING
BUSINESS DEVELOPMENT
PARTNERSHIP DEVELOPMENT
COMMUNITY STRATEGY
Prosperity Marketing was the first digital marketing agency founded in Santa Teresa, Costa Rica, created to support local businesses in an increasingly competitive tourism market. As international investment and larger North American brands entered the region, many local businesses lacked the marketing infrastructure to compete effectively.
Strategic Approach
I co-founded Prosperity Marketing to bridge the gap between North American tourism audiences and local Costa Rican businesses. Our goal was twofold: help local companies build stronger, more strategic brands and create accessible marketing solutions that enabled small businesses to compete alongside larger, heavily funded entrants.
We developed flexible, affordable service offerings tailored to the realities of small business owners, while creating marketing systems that improved visibility, credibility, and customer acquisition. The agency also served as a connector between international tourism companies and local partners, strengthening relationships across the community and supporting more sustainable economic growth.
A Closer Look
Led the creation of Prosperity Marketing’s identity from the ground up, including company naming, logo development, and brand standards. Using design thinking methods such as brainstorming, iteration, and testing, I facilitated the process that led to the name “Prosperity Marketing” and developed a visual identity that reflected the company’s mission of growth and accessibility. I also created the brand book, establishing the colors, typography, and visual guidelines used across all materials.
BRAND REFRESH
Built the agency’s growth strategy using design thinking and customer research tools. I defined the target customer, identified priority markets, tested messaging and ad concepts, and developed scalable business development systems. Techniques included empathy interviews, journey mapping, brainstorming, prototyping, and user testing to ensure the company’s services aligned with real customer needs.
BRAND REFRESH
Designed a simple, effective one-page marketing sheet to introduce Prosperity Marketing to prospective clients. The piece outlined services, value proposition, and company information in a format that could be easily shared during outreach and networking.
Created and managed Prosperity Marketing’s digital presence, positioning the agency as a trusted marketing partner within the local business community. I developed the content strategy, produced social content, and continuously refined the approach based on audience feedback and performance, adapting quickly to better align with client interests and market demand.