Role

MARKETING DESIGNER

B2B MARKETING STRATEGY

PRINT & SALES COLLATERAL DESIGN

I partnered with the founder and marketing team at Blue Mist to create targeted marketing materials during the company’s early growth stage following its January 2023 opening.

Located in Santa Teresa, Blue Mist is a luxury beach club, restaurant, and boutique hotel designed for full-property buyouts, destination weddings, retreats, and private events. My role focused on developing polished, high-end marketing flyers tailored to the business’s ideal clients and partners, managing the brand’s Instagram presence as it grew to more than 10,000 followers, and collaborating with influencers to elevate the property’s visibility and aspirational positioning.

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The marketing collateral and social strategy were designed to communicate the property’s luxury positioning, showcase its event potential, and support outreach to planners, retreat hosts, and celebrity clientele. On social media, I helped build brand awareness through curated content highlighting the property, hospitality experience, and lifestyle, positioning Blue Mist as a premier destination within the competitive luxury travel market.